Providing exceptional user experience (UX)  for online diamond and engagement ring shopping is no trivial task.  It is different from virtually all other eCommerce merchandising that you will find on the Internet today.

To begin with, each customer is unique in their approach; some begin with the diamond and others start by picking a special mounting followed by the diamond. For the later, some shoppers already have diamond as an heirloom or gift.   And, of course the diamond and ring must work well together.  An online system that does all this is much more than a traditional eCommerce solution.

The size and shape attributes of diamonds, are essential when selecting compatible  engagement ring mountings.  Equally important are the engagement ring prongs (metal pieces which hold your diamond in place).  The number, type, spacing, and orientation of prongs determines which sizes and shapes of diamonds each pave ring mounting can accommodate.

Prong spacing is especially critical for designer engagement rings and pave engagement ring mountings with their many smaller diamonds near the center stone.  High quality designer pieces accommodate specific shapes and sizes of diamonds.

The JewelsBoutique.com system automatically takes the prong attributes into account and presents customer with a list of matching products (mountings or diamonds based on your selection).  These “matching products” are presented because they work well with the diamond or mounting that you previously selected.  We use a combination of systems and gemologist recommendations to produce our matching products and we stand behind them 100%.

Our goal is to provide you with quality diamonds, pave engagement ring mountings, and an exceptional shopping experience.  We do this with our team of special designers, expert gemologists, skilled jewelers, and thoughtfully designed web site.  Explore JewelsBoutique.com and give our concierge service a try, we are here to exceed your expectations!